Justin O’Beirne did a great in-depth comparison of the different ways Google and Apple approach mapping.
From the summary of Part 1:
We looked at 54 pairs of maps across three cities (New York, San Francisco, and London) and found several significant differences:
- Apple Maps, on average, labels more cities than Google at every zoom.
- Google Maps, on average, labels more roads than Apple on nearly every zoom.
- For two-thirds of zooms, both maps generally show the same number of roads. For the remaining third, Apple almost always shows more roads.
- Both maps, on average, label a similar number of POIs [Points Of Interest] —but have only 10% of their POIs in common on an average zoom.
- Both maps also prioritize different kinds of POIs: Google Maps heavily prioritizes transit, while Apple prioritizes landmarks. Apple also generally shows a greater number of POI categories on a given zoom—and shows twice as many restaurants and shops as Google.
When Apple Maps launched in iOS 6, I wrote a short post comparing it to Google Maps in Japan. I found that — for my location at least — Apple’s implementation was actually better in some ways at launch than Google’s was after several years.
The main reason I don’t use Apple Maps preferentially is the continuing lack of support for transit. Train scheduling and transfer information is hugely useful in Japan, so I end up using Google Maps much more often for station to station directions, while I usually default to Apple Maps for local guidance when I reach a location. It’s interesting to see that my purely intuition-based switching between them for different roles apparently has some empirical support as well.