No, not brushes for brushing your baby's hair. Calligraphy brushes made out of your baby's hair. More practical than bronzed shoes, you have to admit. Akachan (赤ちゃん) translates as "baby" and a fude (筆) is a brush for writing kanji characters.
Oh, and for the few regular readers who still think Japan is high-tech, the catalog is a PDF of a print catalog. The way I found this was through a flyer left in my mailbox. They used their phone number as the referral URL, which resolves to the link above. If you're interested, you can order by phone or fax, and if you call the toll-free (in Japan) number, you can get a catalog sent to you by mail for free!