Kindle Matchbook

Finally. I’ve been waiting for something like this for years.

I love books and have kept buying “dead tree” versions, but I have also started buying an increasing number of Kindle versions on my iPhone. Soon after trying out digital-only reading, I found that I wanted both. I wanted physical versions of books I love, so I can enjoy them at home when I can actually sit down and immerse myself, but I also wanted an always-there digital version to be able to read wherever I was.

The only thing wrong with it is that the name is a little too cutesy in combination with their other brand names. I’m almost expecting them to release a larger color tablet called Bonfire. At the same time it invites comparisons with a certain competitor’s product in a different area.