Chineasy is now a project on Kickstarter. At this writing, they've got 31 hours to go, and have already blown past their initial funding goal. I wrote about this previously after watching the TED Talk by ShaoLan where she outlined her approach to teaching Chinese characters.
I like the bold design elements, but I'm not so sure it will be useful for learning to actually read Chinese. It'll make a great coffee-table book though, and it might just introduce some people to the characters who would have had a much more shallow interaction without it. If you'd like a cool-looking book featuring 200 basic Chinese characters, it might be worth it to snag a copy before their campaign closes.