What this does show, however, is that Apple is very unhappy with the verdict in the UK. The company is doing everything it can to ensure as few people know about the issue as possible. Yet it’s antics like this one that bring the verdict more and more into the spotlight.
I don’t think Apple really (to use the British parlance) “give a toss” about the publicity the verdict gets. They simply don’t want to comply with this part of the ruling and will go out of their way to show their displeasure with being forced to make the statement.
I personally find that section of the ruling to be silly, on a par with a parent decreeing: “now say ‘I’m sorry’ to your sister for taking her candy”. The resulting “apology” by Apple is equally as heartfelt as Billy’s to his sister. The first time around it was, “I’m sorry you’re such a poopy-head”, and this time they’re doing the sotto voce trick. Childish? Yes. But so was that part of the ruling.